On Friday 30 April, Karime Pávez, SNV's Advisor and specialist in Base of the Pyramid, will conduct a training session called "Knowing a Universe of Opportunities: the Base of the Pyramid". The "training breakfast" will take place in the Communications School of San Martin de Porres' University, Lima, from 8am to 9.30am. Karime will talk about the potential that this group of low-income people has and how it is becoming an emergent market offering great opportunities to pioneering companies.
Her presentation will focus on Inclusive Businesses with consumers. These initiatives create sustainable and beneficial relationships between consumers and companies.
The challenge is knowing the members of the Base of the pyramid in depth, their habits and behaviours, where do they live, how are they organised, etc. Thanks to that information innovative solutions can be designed and adapted to their reality and their demand.
