The mayor of Barcelona read out the eight campaign objectives at the inauguration event, and added the development of local government to adequately manage resources as a ninth point.

The inauguration was chaired by Eveline Herfkens, director of the world campaign, who highlighted Barcelona and Catalonia as pioneers in assigning 0.7% of their official resources to development. The secretary general of United Cities and Local Governments, Elisabeth Gateau, was also at the event, and underlined both the contribution of cities in world development, and the initiative of the Barcelona local government.

The office aims to make the general public aware of the objectives of a campaign to improve official development aid, and achieve fairer international trade by 2015.