SNV participated in the 7th Edition of Expoferia on Corporate Social Responsibility organised by Perú 2021 (the Peruvian chapter of the WBCSD) at the Pontificia University from 2 to 4 June 2010. In Expoferia, Karime Pávez, SNV Advisor, made a presentation titled “Knowing a Universe of Opportunities: the Base of the Pyramid". During the presentation Karime analysed how companies focused their strategies on a small segment of clients saturating the market and how the Base of the Pyramid, the low-income sector earning less than 2 USD a day, is becoming an emergent market with great opportunities for pioneering firms.
Karime also presented the Inclusive Business for Consumers model. This type of Inclusive Business creates win-win relationships between consumers and the companies. Consumers win because they received a better offering of products and services based on their needs and companies win by selling these products and services to a new large-scale segment of the market.
At the SNV's stand, visitors got acquainted with our institution and obtained information about SNV's services and the opportunities existing for companies working with us. Check the agenda of the Expoferia (in Spanish) here .
For more information, please contact Cecilia Carrillo, Regional Communications Officer at SNV: ccarrillo@snvworld.org
