The gap between the online and the offline world has been drastically reduced over the past years.
Where in the past we saw only online communities with people who didn't know each other in real life, with the evolution of the Internet more and more online communities are getting actively involved in 'offline' action.
One such community leverages the power consumers have over local businesses. It's Carrotmob.In a nutshell,
I find it fascinating to see people organize themselves while using the existing mechanisms of the market economy to bring about change. Whether the result of a campaign is the new solar panel or a more energy efficient refrigerator, the fact of the matter is that consumers have the real and tangible power which can force businesses to be more sustainable and environmentally friendly."In a Carrotmob campaign a group of people offers to spend their money to support a business and in return the business agrees to take an action that the people care about."
Check out this video to learn more about how Carrotmob works.
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