"Yasuni Oro Verde" (Yasuni Green Gold), is a campaign sponsored by the Not-for-Profit organization "Movimiento idun" (Genuine movement). The goal of the movement is to increase international awareness and support of the Amazon region threatened primarily by the oil and timber industry.

According to Idun, despite the exceptional cultural and biological importance of the Amazon, not only for the region, but also for the country and the world, its preservation is not guaranteed. Mafias that cut wood illegally still exist. Large deposits of oil the subsoil, threatened by the ITT Oil Project, which entails senseless and permanent exploitation of the native cultures and species. The local indigenous peoples face serious repression, threats and murders when they protest unjust situations. They even face repression from the Ecuadorian military, which in some cases have private contracts with the oil. The foreseeable impact to the park (which today are already well documented in the adjacent zones) are: contamination, deforestation, disappearance of species, destruction of the social fabric, extinction of ancestral human cultures, etc.

Gines Haro, Idun member, had the opportunity to see first hand what was occurring in Yasuni during the year he worked directly for the Municipal Government of Francisco de Orellana, the region to which a large part of Yasuni belongs. During that time, “I was involved in the process of ‘Participatory Budgeting’ collaborating with the local inhabitants to identify their needs and priorities. I was also responsible for the planning of the first public university in the ‘North Amazon ESPOCH’ region (Extensión Norte Amazónica de
la ESPOCH), which began operations last October.”

According to Haro, there is a high level of activity and local commitment to defend indigenous rights and to preserve native resources: “unfortunately, these voices are not usually heard outside of Eucuador, or even in the Orellana region.” For this reason, his organization proposed to serve and act as megaphone for these demands through different means of “Cyberactivism” and other traditional forms. Haro and the local inhabitants have decided to utilize the database of photos from the Municipal Government to make known on an international level the local reality through a Book of Photographs.

In addition, they have published a web page, which will provide constant updates about what is happening around Ysuni and how their local preservation activities can be aided. The idea is that from this information new projects will be initiated in Ecuador that will strengthen local organizations and sustainable development. They will also rely on blogs, banner, video, networking and mail to communicate.