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Discussing the Rights of the Child and Religious Beliefs with Academia and Decision-Makers in Geneva

Discussing the Rights of the Child and Religious Beliefs with Academia and Decision-Makers in Geneva

In an increasingly globalized world, where the religious landscape is constantly evolving, discussing the right of the child to self-determination in religious beliefs and the extent of the role of the parents and caregivers in guiding them has become an urgent issue.


Promoting Peace Together: An Interfaith Dialogue to Foster a Culture of Peace Through Education

Promoting Peace Together: An Interfaith Dialogue to Foster a Culture of Peace Through Education

Several religious leaders and representatives from Permanent Missions to the United Nations Office in Geneva and faith-inspired organizations gathered at a conference titled Promoting Peace Together on May 21, 2019, to reflect on the importance of education for peace and interfaith dialogue.


Define your audience to improve the communication of your NGO

Define your audience to improve the communication of your NGO

When an NGO asks what its target audience is, the first thing it will do is think about its donors. They are a very important piece of communication but not the only one. Then we tell you the different prototypes of profiles that any organization can have.

There are many actors that can be related in some way to an organization, and the communication strategy that is used must take them into account.
 
Knowing them is important to be able to communicate effectively with each of them. To do this, we must try to find out what their needs and motivations, and buy them with the objectives of the organization. Subsequently, a hierarchy should be established between them, in order to determine which are priority and which are not.

The Ágora Social entity proposes this profile scheme:


These are the most common public objectives and what do they expect from an organization:

Partners or donors

 
Recognition for your contribution. Information on the achievements of the organization. More participation options. A helpful and cordial attention.
 

Beneficiaries

 
Receive resources and / or help to solve the problem that affects them. Good management of resources.
 

Users (in the case of an organization that provides services)

 
Receive an attentive, fast and efficient service for an adequate economic consideration.
 

Society in general

 
Changes in regulations, laws, business policies and citizen attitudes in favor of the mission that the organization defends.
 

Local community

 
Positive impact on the life of the community.
 

Leaders of opinion

 
Information and proposals that allow them to have more influence when influencing public policies and attitudes of citizens.
 

Business

 
Create collaborations that suppose a positive return for your business.
 

Other organizations

 
Alliances that allow them to exert pressure to incite changes in laws and in the behavior of society.
 

Media

 
Information and assessments authorized to prepare your news and to form an opinion.
 

Public administration

 
Information and proposals that help them improve their policies and practices, in a climate of dialogue.
 

Workers

 
Personal and work satisfaction, good work climate, appropriate remuneration, training and promotion possibilities. Feel the pride of working in a socially useful organization.
 

Volunteers

 
That their participation in volunteer activities satisfies their altruistic and instrumental motivations.
 

Board or board of directors

 
Good management of resources by the team. Good performance of the organization.

You can read more here.



 

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What use of technology do NGOs worldwide make?

What use of technology do NGOs worldwide make?

From iWith.org we want to share the last report of 2018 that the Nonprofit Tech for Good organization publishes annually for 4 years.

This is the result of a survey voluntarily filled by thousands of social entities around the world and provides a global view of the use that the Third Sector makes of technologies. In this link you can consult the full report.


In 2018, 5,352 NGOs from 654 countries distributed in 6 continents conducted the survey. According to the results obtained, web and email communications have become the most powerful online communication tools that NGOs have.

Currently, 92% of NGOs have a website. Of this percentage, 87% are compatible with mobile media.

· Online fundraising

72% of NGOs accept donations on their web portal and 33% use a personal online fundraising service.

· Social networks

Today, 93% of the world's NGOs have a Facebook page, 77% on Twitter, 56% on LinkedIn and 50% on Instagram. 71% of NGOs agree that social networks are effective for raising funds online and 25% of donors say that social networks are the communication tool that inspires them the most to give.

· Mobile technology

Today, the main mobile applications in the world are social networks and messaging applications, specifically, WhatsApp, Facebook, Messenger and Instagram. Although today only 18% of NGOs use messaging applications to communicate with donors and collaborators.

· Data management and Security

Today, 45% of NGOs use a CRM to track donations and manage communications with donors and collaborators. Of this percentage, 64% use a CRM based on the cloud.

Do you want to participate?

We encourage you to participate in the 2019 survey and therefore, from iWith.org we will inform you!
Survey 2019.
 

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