According to the Global Technology Report 2016, 92% of NGOs have a website. Here are some tips to take care of the presence and the digital communication in your web.
Surely once your
NGO was considering making the leap to the Internet. Opening profiles in social networks, registering a domain or creating a web page are usually some of the first actions that non-profit organisations usually do on the Internet. But above all, I would emphasize one point above the rest: the web. According to the
Global Technology Report 2016, 92% of the world's NGOs have a website. This means that having one is a key factor that many entities see as important.
Why is having a website important? What should my NGO website have? What should a website include so that my organisation's digital presence and communication is effective? In this article, we want to present some tips for your NGO website to succeed and have all the elements you need:
1. A section for donations
The
'Call to Action' buttons are necessary for users entering your website to perform the actions that you pursue. In NGOs, donations are a major source of funding. Therefore, having a clear button located in a visible part of the web for donations becomes crucial.
2. Simple information
The mission, the vision and the values are three of the sections that a user who does not know your NGO is going to look at. To make your learning as simple as possible, you have to put in no much text but use clear, entertaining and easy language. In addition, you can have tabs to indicate who you are, what you do, your collaborators or a press room.
3. Buttons for social networks
It is not only important to have a web, but also social networks. If you have a presence on Facebook, Twitter, Instagram or other networks, let your potential followers know. Enabling buttons on the web to follow you on networks will make you gain presence and make it easier for you to attract new audiences to your digital community.
4. Box for subscription of newsletters
In order to improve the management of your subscriber lists, allow people who want to get involved in your cause to receive personalized newsletters or emails. Newsletters are weekly or monthly e-mails that NGOs send to their subscribers, and having a record on the web may surprise you with the number of people who are willing to collaborate.
5. Current news and updates
We must not forget that it is also necessary to communicate the day to day information about your organization. Some entities choose to have a blog, a totally advisable practice that also establishes a new channel of communication partially different. However, having a press section and news for the web will make the media find that information easily (Press dossier, press releases, press releases...) and that your NGO's stakeholders can follow your activities with a single click.
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