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Entice your users with the advanced personalization of emails from Abcore Cadí

Entice your users with the advanced personalization of emails from Abcore Cadí

Do you know the potential of using personalized emails to seduce your users with creativity? The personalization of emails offered by Abcore Cadí platform can generate positive results within the strategy of your organization. We tell you how to do it.

First you have to know that personalized emails are 26% more likely to be open. If you are not sure how to segment your database, integrate personalization into your emails to drive campaigns by email is a very effective formula.


emails personalizados Abcore Cadí

 
In this sense, creating personalized emails through the Abcore Cadí platform to seduce your users can help you increase your opening rate, make your subscribers more satisfied, generate more conversion in the campaigns you develop from your organization.
 

Before you should keep in mind the following points:

 
Labels corresponding to each personalization.

Name: 
[Name,fallback=]

Email: 
[Email]

Two digits of the day of the month (ej. Del 01 al 31):
[currentdaynumber]

Name of the day of the week (ej. Friday):
[currentday]

Two digits of the month (ej. 01 al 12):
[currentmonthnumber]

Full name of the month (ej. May):
[currentmonth]

The four digits that represent any year (ej. 2019):
[currentyear]

The idea is to replace the name or number you want to put in the email with the code that is in brackets. The visual result of the email will be the following:

Name: 
María García

Email: 
maria@gmail.com

Day of the month:
11

Day of the week: 
Friday

Two digits of the month: 
02

Name of the month:  
February

The four digits that represent any year:
2019
 
If you try this advanced email sending system through Abcore Cadi, you will undoubtedly contribute to the loyalty of your users and subscribers. The personalization of the contents is a commitment to a quality treatment that guarantees close ties between the parties, permanent feedback among your users, commitment to continuous improvement by the organization and a positive image. You'll see how, afterwards, the word of mouth recommendation will be the best reward for your email customization efforts.
 

 

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What is the 'Agile' methodology and how can it help your organization?

What is the 'Agile' methodology and how can it help your organization?

'Agile' is much more than a methodology for the development of projects that require speed and flexibility, it is a philosophy that involves a different way of working and organizing.

Each project is 'chopped' into small parts that have to be completed and delivered in a few weeks. The objective is to develop quality products and services that respond to the needs of customers whose priorities change at a growing rate.



 
These methodologies were born in the software development industry, when companies in this sector understood that the traditional way of working delayed the delivery of the final product a lot. Processes normally based on a closed contract, with little communication from the workers, which led to poor quality deliverables.
 
In 2001, the CEOs of the main software companies in Utah met. There they shared the best practices of each company and created the 'Agile Manifesto'.
 
A model of continuous improvement in which it is planned, created, the result is checked and improved. Something that is constant and fast, with reduced delivery times that seek to avoid dispersion and focus all attention on a task entrusted.
 

The main advantages of 'agile' are:

 
1. Improve quality: Minimize errors in deliverables and improve the experience and functionality for the client.
2. Greater commitment: Improves employee satisfaction and generates team awareness.
3. Speed: Shortens production cycles and minimizes reaction times and decision making.
4. Increased productivity: By allocating resources better, and more dynamically, improves production according to the priorities of the company.
 

Its operation in the work environment

 
To give an example, in the scrum framework, the project is divided into small parts that have to be completed and delivered in short terms, called 'sprints'. In this way, if any changes have to be made, only changes are made to the party involved and in a very short time. At iwith.org we use the Scrum methodology since 2013.
 
Another of the most characteristic features of agile methodologies is the use of multidisciplinary teams that work together, side by side, throughout the process. Thus, for example, the head of marketing can give feedback on how the final product is turning out to the technician who is performing a specific task.
 
In this way, and together with the faster, earlier and more frequent deliveries, the resulting product is exactly what the market is demanding.
 
Agile teams hold daily sessions in which each member has to explain three things: what tasks he has completed, what he is going to do and, if there are any, to point out the impediments that have not allowed him to advance.
 
These meetings are called 'dailys' and they help all the team members know where each work is and they are aware of how they can collaborate so that the project can keep moving forward. The philosophy 'Agile' was born more than 10 years ago by the hand of the giants of 'software', but little by little it has been extended to other areas, including that of the Third Sector.

If you want to know more about the topic you can visit this page: https://www.agilealliance.org/agile101/the-agile-manifesto/
 
 

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“Education for Peace in a Multi-Religious World”: Celebrating World Human Rights Day

“Education for Peace in a Multi-Religious World”: Celebrating World Human Rights Day

“There is no hope for peace without knowledge, which awakens us to our shared identity and connectedness as human beings”, said Mr. Anantanand Rambachan, Professor of Religion at St. Olaf College (US) and Columnist at Huffington Post. 


“Education for Peace and Development”: Honoring the World’s First International Day of Education with a Panel Discussion

“Education for Peace and Development”: Honoring the World’s First International Day of Education with a Panel Discussion

The first-ever International Day of Education was celebrated on 24 January 2019, to recognize that inclusive and quality education is a human right and a crucial component to building a world free of poverty, achieving gender equality, and creating a better world. It is also the focus of the fourth Sustainable Development Goal, "Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all." To honor this commemoration, a panel discussion on Education for Peace and Development was held at the Palais des Nations in Geneva.


Abcore Cadí's web forms simplify work to NGOs

Abcore Cadí's web forms simplify work to NGOs

The form is one of the key tools for the conversion of Internet users in partners, donors and volunteers. With the functionalities offered by the Acore Cadí forms, the entities have many options to manage them very easily, improving communication with the users of the web.

The forms are also very useful to collect inscriptions, data, ideas and have some interesting features, we see them:

 

formularis abcore cadí

 
  • Types of fields
We can have fields that will fill the databases in different formats. Some serve to inform the Internet user with Titles, Texts, etc.
Others invite you to "enter" data by forcing the format, for example: email, date, texts, etc.
And others allow "select" actions, for example from a list of countries or from a drop-down list of options.
These fields can be displayed directly on the form tool, or with freedom of design on any page of the web.
 
  • Automatic responses and data collection
Abcore Cadí shows a custom screen after the user has clicked "send the form." You can also send an automated email. You can also send the data collected to an email address, to an external CRM or to the database of the form itself.
  • Control of workflow and exploitation of data
The form administrator can follow a customized workflow on the Abcore Cadí platform itself. Within the administrator you can register the different states of each filled form, for example Received-> Answer-> Accepted.
The system also allows you to export the data in Excel or .csv format
  • Publication of results
Sometimes it is advisable to publish some of the collected data, for example, if we receive support signatures for a campaign. That is why the Data service can display data from the selected fields on the web page, which can be displayed in public, or privately for registered users.
 

A good practice we use at iWith.org

When we call a prize and the organizations present their proposal the following workflow is developed:
  • The Internet user sees the message of thanks in the screen to participate with relevant data
  • The user receives an email through which the status of the application is notified and the next steps to follow
  • If the Internet user visits Google Adwords, the conversion is recorded by linking the published ad with the successful result of the filled form.
  • The person in charge of managing the prizes receives an email alert with the collected data
  • Trello's desk opens a card with the application data in the entrance column, and puts it at the disposal of the scholarship committee that will complete and move the card by evaluating and selecting it through the counter.

On the other hand, Excel exported is used to upload to the massmailing service the list of participants and send with a single click the emails that inform them of the resolution of the committee.
In other organizations, for example mariacanals.org, the excel of participants in the piano contest, serves to complete the participant file on a word with the "Match correspondence" function so that the jury has an authentic book of participants with all the data by hand.
 

Some general tips when designing forms

  • Simplify the form by eliminating all distractions and links that may distract the user from the completion and sending of the form.
  • Simplify the number of "mandatory" fields. It is better that we ask a donor to have an account number by telephone, rather than giving the donor a donation because he did not have the information at hand when filling out the form and then get distracted in other things.
  • We use the appropriate types of fields (fields of number, date, email, etc.) to obtain robust data validation, and thus prevent the data entered from being erroneous and, if there are errors, they are displayed in the same form clearly identifying the wrong fields providing help to solve the error.
  • We comply with data protection laws, requesting permission to manage data informing the rights of the user
  • We protect the forms under https security certificate. This feature is enabled by default on the entire Abcore Cadí platform.

The forms tool is available at Abcore Cadí for all projects, without interrupting the service and at no additional cost.
From iWith.org, we invite the organizations to contact the support service if they wish to improve the visual appearance or functionality of their forms.

 

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