The idea

I’m of the belief that every man, if their follicles allow it, benefits from a beard. So I was thrilled to discover Beards BeCAUSE, a volunteer-run nonprofit in Charlotte, NC that encourages men to put away their razors away during the last few months of the year to raise money to end domestic violence.

From left: Scott, Wendy, and Jared.

Founded by Jared Yerg, Scott Doerr and Wendy Shanahan in 2007, the charity keeps with the city’s tradition of throwing epic philanthropy parties, but appeals to scruffier donors who can’t afford $90 plates.

“We wanted to do something that was more blue collar,” Jared says. “We wanted to host affordable gatherings for people who wanted to come out, have a good time, and get a little educated about domestic violence here in Charlotte and abroad.”

The idea came to Jared and Scott while they were sitting in a wine bar one Sunday afternoon. A guy with a beard walked in, and the two friends started one-upping another about who could grow a better one. Soon the idea morphed into a city-wide competition. With the Charlotte police receiving close to 32,000 calls about domestic violence per year, adding the charitable layer seemed a no-brainer.

“As a masculine effort we wanted it to be for a feminine cause,” he says.

Now in its sixth year, the rising popularity of beards hasn’t deterred the organization in the least. The number of participants – called growers – remains steady each year, women can now participate, and more importantly, Beards BeCAUSE has become an integral go-to resource in the domestic violence community.

“The beard is less shocking now so it’s one of those things where we can concentrate and focus on the advocacy more,” Jared says.

Obstacles

Within 45 minutes of writing their idea down on a napkin, Jared and Scott had the name, what they wanted to do, and how they wanted to do it. They arranged a meeting with the Community Relations Director of Safe Alliance, a local shelter. One week later they serendipitously met Wendy, their design, IT and PR woman, at a beer stand at Oktoberfest and set up a website shortly after.

Jared is a self-professed connector type who by day is a contract specialist for an energy company, and by night is involved in the arts and music scene. He knows a lot of people. Despite the help, he and the team still faced some challenges making Beards BeCAUSE a viable and long-lasting charity.

Obstacle: Comfort when talking about domestic violence
Solution: At the beginning of each fundraising season they bring in speakers from shelters, the police department, and more for an educational night. They also give growers business cards that explain what they’re doing and why, and buttons that say “Ask me.”

“One of the biggest things that scared me our first year was that someone was going to come up to one of our growers and ask them why they were doing this. And they’d say, ‘Well I don’t have to shave for two months and they have awesome parties,” Jared says.

Obstacle: Maintaining momentum
Solution: Awesome parties, of course. The Clean Shaven event in October gives growers the resources they need to talk comfortably and intelligently about the issue. The 5 O’clock Shadow event in November makes sure things are going smoothly, and helps create camaraderie between growers. Throughout the month, which coincides with No Shave November and Movember, the growers themselves also host their own small fundraisers at happy hours or hockey nights.

The finale is in December at a local music venue. There are bands, beauticians from local salons doing creative trimming, a silent auction featuring donated items from local businesses, and an awards ceremony.

Obstacle: Staying relevant
Solution: Making sure there is always something going on that keeps their charity in the forefront of people’s minds. During the other ten months of the year, they organize things like the No Laughing Matter comedy night and a fashion show featuring burgeoning designers and models wearing prosthetic beards. It’s a win-win: they raise additional money, and every time someone sees facial hair they think of Beards BeCAUSE.

Advice

Jared and Scott start clean.

The organization has raised $214,000 to date. The money goes to Safe Alliance’s supplemental needs, taxi fare for a child staying at the shelter to get to school, for example, or replacement textbooks.

In recent years, they’ve tested the Beards BeCAUSE model in Atlanta, Pittsburgh, and Woodstock. Despite meeting with mixed success, they’d love to see the concept work nationally. And if only ends up being just Jared, well that’s fine, too.

“I can honestly say if in 10 years it’s just me, growing a beard for two months and raising $200 for the shelter, then that’s what I’m going to continue to do,” he says.

Jared is aware that the fundraiser works so well in Charlotte because of the team’s widespread and far-reaching connections in the community. While this is always an advantage, here are some other tips from Jared about how to make your idea a reality:

• Tap into local community businesses and venues to help trim costs.
• Anticipate your technical needs from the start, and know who you can talk to for help.
• Just ask. You never really know what you’re going to get.
• Always thanks people, no matter how small the support.
• Don’t shortchange any idea you have.

“If you have an idea, just run with it,” he finally says. “We started with an idea on bar napkin and here were are six years later. You never know what you’re going to be able to do until you try.”

-

Inspired to adapt the Beards BeCAUSE model to end domestic violence where you live? Reach out to Jared for advice: jared.yerg@gmail.com.